About Assetify
Our primary goal at assetify is to revolutionize the way people shop for second-hand luxury goods by ensuring that every purchase is accompanied by a legitimate and verifiable digital certificate of authenticity and digital product passport.
Our mission hinges on establishing strong partnerships with reputable second-hand retailers who share our commitment to customer service and guaranteeing the authenticity of their products.
Through assetify, we aim to bridge the gap between consumers and trustworthy sellers, ultimately providing a seamless and secure shopping experience for all.
Meet the Team
Assetify Co-Founders Aimee and Ross have experienced the second hand resell market get left behind with the advancement and adoption of retail technology. As shoppers needs continue to evolve, their promise is to bring the story of pre-loved items to life.
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Co-Founder and CEOI pride myself as a true luxury expert and bring a wealth of experience from my tenure at the world's largest luxury beauty company, where I curated strategies and elevated sales for prestigious brands such as Burberry, Gucci, Chloe, and Hugo Boss. My expertise lies in the art of commercial strategy and sales account management, overseeing Flagship and Department store operations across the UK & Ireland.
As a Luxury consumer myself I always wanted to purchase more second hand luxury items to be sustainable. I was always so apprehensive due to the lack of provenance and visibility and always pondered if the item was authentic or not. Therefore we decided take the problem into our own hands and create Assetify to help resellers and owners trade and own their assets with confidence and to create a circular world!
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Co-Founder and CTO
With a love for technology and a passion for understanding how everything works, I will be responsible for the technological vision of assetify.
After graduating with a MEng in Electronic Engineering, I started my career as an FPGA engineer, working on ground breaking imaging solutions in the life sciences sector. Upon moving to London, I began a new career as a technical and management consultant in the data centre industry, providing advisory to global data centre operators and investment funds alike.
Beyond my day-to-day, I enjoy learning and teaching myself about software and data. I also have a passion for everything luxury, but my guilty pleasure is definitely watches!