Don’t just own it, Assetify it.

Unlock your asset’s full lifecycle potential with Assetify. A digital passport to all your luxury items on a secure and immutable platform.

Assetify is on a mission to revolutionise the second-hand luxury market.

  • Guarantee Authenticity

    Know your Product is authentic by combining Human & Digital authentication..

  • Provenance of Purchase

    Include details of where & When product was purchased, condition, age and specifications.

  • Protect Resell Value

    Increase value with guaranteed authentication digitally tied to your Asset.

  • Protection of Assets

    Report stolen items through the platform and prevent stolen resale as product is tied to your platform ID.

  • Digitisation of Assets

    No need to keep your papers which you inevitably lose anyway. Keep all your items on your digital wallet in one place.

  • Increase Sustainability

    Ditch fast fashion and shop second hand with confidence and decrease your consumption of fast fashion.

See for yourself what Luxury customers are saying about Assetify

  • “This is game changing! I recently starting buying second hand luxury to be sustainable, Assetify is going to increase my confidence when shopping and help choose who I shop with.”

    Erin, Second Hand Consumer

  • “I wish I knew about Assetify before purchasing my first expensive watch. I love how you have full visibility of your assets details on the app. I will be using this next time.”

    Cameron, First Time Luxury Buyer

  • "I have never purchased second hand before as I have worries about authenticity and provenance when buying from resellers , now I know about Assetify I won't buy new again! "

    Anne, Luxury Customer

Are you a luxury retailer and want to be part of the movement?

Here’s how Assetify could step-change your business and provide instant ROI :

  • Tranform your customers assets into Digital Product Passports.

  • Increase conversion in store or online by converting ‘new luxury’ buyers into second hand customers and gain market share.

  • By creating extra customer experience, as customers can be prompted with servicing notifications and repairs portal back to the retailer.

  • By having a tech backed provenance solution, giving full transparency on authenticity and history to customer

  • It’s getting hard to tell whats real anymore, right? Once authenticated our immutable technology will make sure it stays that way, eliminating fakes, return fraud and stolen items from resell supply chains.

  • Make authentication paperless by using Assetify as the one stop shop for all product ownership information. Doing one small bit to help the environment and increasing trust by having more buy in on the circular market

So, How do we get Retailers started?

  1. Get On-Boarded

    Sign up to be part of the assetify movement. Your business viability will be assessed based on product authentication processes.

2. Integrate Existing Data

Using read-only access, all existing product inventory data can be automatically uploaded to the assetify platform, generating unique digital passports for each asset.

3. Create and Issue Digital Product Passports

Generate and issue digital asset passports for customers at the point of sale.

Each customer will receive a unique URL linked to their asset, with the option to access the digital passport throught the Assetify webapp or mobile application.